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Financial Security for Family Emerges as Top Life Goal After Pandemic

Bajaj Allianz Life Insurance Survey Highlights Rising Awareness of Protection and Long-Term Financial Planning

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Financial Security Becomes India’s Top Life Goal Post-Pandemic

Bajaj Allianz Life Insurance released its India’s Life Goals Preparedness Survey 2023. The study highlights over 40 life goals and how Indians are planning to achieve them.

The survey reveals that financial security for family is the top priority, with 71% of Indians ranking it above other goals.

Key Life Goals of Indians

  • Financial security for family (71%)
  • Balanced lifestyle (84% post-COVID vs 51% in 2019)
  • Retirement planning
  • Children’s education
  • Physical and mental fitness

New goals are also emerging, including career growth, international travel, and caring for ageing parents. The average number of life goals has increased from 5 in 2019 to 11 in 2023.

Life Goals Trends in India

  • Health goals increased significantly in non-metro areas (+33%)
  • Travel goals doubled, especially among younger individuals
  • 8 out of 10 Indians have career-related goals
  • 1 in 4 Indians aim for higher education
  • 40% prioritize care for ageing parents

Social impact is also gaining importance. Many people now focus on creating jobs, supporting others, and sharing knowledge.

Role of Social Media and Influencers

Social media has become one of the top influencers of life goals in India. Its impact on health, travel, and lifestyle decisions has grown significantly.

  • Among the top 3 influencers in India
  • Impact doubled for health and lifestyle goals
  • Growing influence across all age groups

However, family and friends continue to remain trusted sources of advice.

Preparedness for Achieving Life Goals

The Life Goals Preparedness Index stands at 47, indicating moderate readiness.

  • Indians are confident about achieving only 50% of their goals
  • 60% lack proper financial planning
  • 61% find owning a home difficult
  • 67% struggle with financial freedom in old age
  • 58% find achieving family financial security challenging

Preferred Investment Options

Life insurance is the most preferred investment option for achieving life goals.

  • 65% prefer life insurance overall
  • 82% for old-age financial security
  • 77% for retirement planning
  • 73% for family financial protection

Conclusion

Post-pandemic, Indians are focusing more on financial security, health, and balanced living. While aspirations are increasing, financial planning remains a key gap.

Better awareness and structured investments can help individuals achieve their life goals.

Source: cnbctv18.com